![]() I actually use TB on their skin too! The entire household uses the shampoo, conditioner, and body moisturizer. And I don’t need to worry about kissing my kids and getting toxic creams on their precious virgin skin. I feel so much more comfortable in my skin. I can swear to you that they absolutely deliver on that promise, and so much more. I am a sucker for the incredible luxury of the products themselves, and the experience of using them (my bathroom smells like a northern Cali woodsy spa) but I was skeptical that using face oils could actually clear acne, for example. The efficacy is what blows me away, to be honest. Pun intended!Ĭan you tell me what you like most about True Botanicals? The efficacy? The independent clinicals? She is approaching this business from a truly organic place. She has a real love for the products themselves, their ingredients, and the farmers producing them. ![]() I have such deep respect for her journey from cancer survivor to skincare revolutionary. ![]() I was a fan of TB before we met, and once I sat down with her, I felt an even deeper connection to their mission. Unfortunately, many people give up after a bad experience with one or two organic skincare brands, without researching the alternatives, and end up going back to their trusted toxic products that may work in the short run, but are definitely not the best for your health, not to mention the planet. Yes, years ago I dove head first into the organic skincare aisle, knowing I should cut out my toxic skincare routine, but ultimately not finding the results I was looking for. Did you end up going the Whole Foods route at first? Going clean, or cleaner, can be confusing. Why are we allowing ourselves to be used and abused by corporations who profit from our consumption of dangerous chemicals? Not to mention the fact that the skyrocketing rates of cancer are only creating more profit for some of those same corporations. The EU has banned more than 1300 ingredients. I knew the US was behind in terms of regulation, but I was not aware of just how far behind. I was not aware of the complete and utter lack of regulation in the American beauty industry until I met Hillary and Christina from True Botanicals. How did you find out about the lack of regulation in the beauty industry? Why is it okay to expose ourselves to such harmful chemicals at any point in our lives? Why can’t we be that thoughtful on behalf of just ourselves? I was struck by how serious the warnings were about the dangers of skincare while pregnant. We often don’t consider what we’re putting on our skin until we’re responsible for growing another human. Was motherhood the big wake up call in cleaning up your beauty routine? Here, she sounds off on adventures at Whole Foods, set life on the show House, and which products she trusts for her ethereal glow. “I feel lucky to be their chief brand activist, because I have the chance to introduce people to a safer way to feel beautiful,” says Wilde. What may be surprising, however, is that Wilde quietly teamed up with eco-beauty brand True Botanicals earlier this summer. Google actress Olivia Wilde’s name and you’ll find an impressive reel that includes credits like Her and Vinyl, which is, of course, not surprising.
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